Full Framer rebuild and CRO overhaul of a productivity SaaS marketing site to fix a leaking signup funnel.
DISCIPLINE
DISCIPLINE
Digital Products
Digital Products
CLIENT
CLIENT
Lumen (SaaS) 2026
Lumen (SaaS) 2026
TIMELINE
TIMELINE
8 Weeks
8 Weeks
LOCATION
LOCATION
London, United Kingdom
London, United Kingdom
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+63%
Trial Signups
Same traffic, new funnel
-2.8s
Time to First Interaction
Faster Framer build
+22%
Paid Conversion
From trial to paid plan
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+63%
Trial Signups
Same traffic, new funnel
-2.8s
Time to First Interaction
Faster Framer build
+22%
Paid Conversion
From trial to paid plan
The Architectural Challenge
Lumen was paying for traffic that bounced before finding the value proposition — a cluttered hero, a buried pricing page, and a signup form asking for a credit card too early.
The Strategic Execution
Rebuilt the site in Framer around a single above-the-fold promise, restructured pricing for scannability, moved the CTA up three sections, and shipped an A/B-tested onboarding flow that delayed the credit-card ask until after activation.
The Architectural Challenge
Lumen was paying for traffic that bounced before finding the value proposition — a cluttered hero, a buried pricing page, and a signup form asking for a credit card too early.
The Strategic Execution
Rebuilt the site in Framer around a single above-the-fold promise, restructured pricing for scannability, moved the CTA up three sections, and shipped an A/B-tested onboarding flow that delayed the credit-card ask until after activation.
DELIVERABLE INVENTORY
✓ Brand Identity
✓ Logo Suite
✓ Framer Build
✓ Design System
✓ Typography System
"We changed nothing about the ads. We changed the site. Signups went up 63%." — Head of Growth, Lumen
