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CMS JOURNAL & ESSAYS

[ 07 // STUDIO JOURNAL ] • CRITICAL ESSAYS ON DESIGN & CODE

Dispatches.

Critical reflections on architectural rigor, typography mathematics, Framer engineering, and the enduring power of monochrome minimalism.

Design Philosophy

WHAT ARKOVA TAUGHT US ABOUT DESIGNING WITH RESTRAINT

Behind the Arkova Studio identity was one hard rule — nothing gets added unless removing it makes the design worse. Here's what that discipline actually looks like in practice.

Author portrait

Sofia Marchetti

Design Philosophy

WHAT ARKOVA TAUGHT US ABOUT DESIGNING WITH RESTRAINT

Behind the Arkova Studio identity was one hard rule — nothing gets added unless removing it makes the design worse. Here's what that discipline actually looks like in practice.

Author portrait

Sofia Marchetti

Engineering & Craft

HOW WE REBUILT LUMEN IN FRAMER WITHOUT TOUCHING THE ADS

Lumen's signups jumped 63% after a full Framer rebuild — and the traffic never changed. Here's the structural thinking behind a relaunch built entirely around one number.

Author portrait

Daniel Voss

Engineering & Craft

HOW WE REBUILT LUMEN IN FRAMER WITHOUT TOUCHING THE ADS

Lumen's signups jumped 63% after a full Framer rebuild — and the traffic never changed. Here's the structural thinking behind a relaunch built entirely around one number.

Author portrait

Daniel Voss

Typography & Systems

WHY LOCALLY'S LOOKBOOK NEEDED A MAGAZINE, NOT A GRID

A boutique fashion brand doesn't need more product photos — it needs pacing. What Locally's digital lookbook borrowed from print typography to make a small brand feel like a feature story.

Author portrait

Amara Ndiaye

Typography & Systems

WHY LOCALLY'S LOOKBOOK NEEDED A MAGAZINE, NOT A GRID

A boutique fashion brand doesn't need more product photos — it needs pacing. What Locally's digital lookbook borrowed from print typography to make a small brand feel like a feature story.

Author portrait

Amara Ndiaye

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