An interactive breathing animation and calm-first brand narrative for a pediatric airway clinic.
DISCIPLINE
DISCIPLINE
Creative Direction
Creative Direction
CLIENT
CLIENT
Aeris Pediatric Airway Clinic 2025
Aeris Pediatric Airway Clinic 2025
TIMELINE
TIMELINE
12 Weeks
12 Weeks
LOCATION
LOCATION
Paris, France
Paris, France
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
-34%
Bounce Rate
On the homepage
+58%
Appointment Requests
Via the new booking flow
1st
Google result
For target local search terms
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
-34%
Bounce Rate
On the homepage
+58%
Appointment Requests
Via the new booking flow
1st
Google result
For target local search terms
The Architectural Challenge
Clinical, sterile stock-photo sites were making an already-anxious audience — parents of children with breathing difficulties — more anxious, not less.
The Strategic Execution
Designed a single looping "living breath" animation as the emotional core of the homepage, paired with a soft sage-and-cream palette, rounded custom illustrations instead of clinical photography, and copy rewritten to speak to parents, not physicians.
The Architectural Challenge
Clinical, sterile stock-photo sites were making an already-anxious audience — parents of children with breathing difficulties — more anxious, not less.
The Strategic Execution
Designed a single looping "living breath" animation as the emotional core of the homepage, paired with a soft sage-and-cream palette, rounded custom illustrations instead of clinical photography, and copy rewritten to speak to parents, not physicians.
DELIVERABLE INVENTORY
✓ Brand Identity
✓ Logo Suite
✓ Framer Build
✓ Design System
✓ Typography System
"Parents tell us they feel calmer just from the website. That's exactly what we asked for." — Clinical Director, Aeris
