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DISCIPLINE
CLIENT
TIMELINE
LOCATION
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
Configurator Engagement
Visitors who interact with the 3D tool
Return Rate
Fewer mismatched-finish returns
Orders Attributed
To configurator sessions in Q1
The Architectural Challenge
Loeven's pieces are made-to-order in multiple finishes, but static product photos couldn't show buyers what "walnut with brass legs" actually looks like — leading to hesitation and costly returns.
The Strategic Execution
Built a lightweight WebGL-in-Framer configurator letting shoppers rotate each piece and swap finishes in real time, paired with a stripped-back brand identity that keeps the product — not the interface — the focus.
DELIVERABLE INVENTORY
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