An interactive 3D product configurator and brand site for a Rotterdam furniture and lighting studio.
DISCIPLINE
DISCIPLINE
Creative Direction
Creative Direction
CLIENT
CLIENT
Loeven Studio 2025
Loeven Studio 2025
TIMELINE
TIMELINE
8 Weeks
8 Weeks
LOCATION
LOCATION
Rotterdam, Netherlands
Rotterdam, Netherlands
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+72%
Configurator Engagement
Visitors who interact with the 3D tool
-19%
Return Rate
Fewer mismatched-finish returns
€210K
Orders Attributed
To configurator sessions in Q1
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+72%
Configurator Engagement
Visitors who interact with the 3D tool
-19%
Return Rate
Fewer mismatched-finish returns
€210K
Orders Attributed
To configurator sessions in Q1
The Architectural Challenge
Loeven's pieces are made-to-order in multiple finishes, but static product photos couldn't show buyers what "walnut with brass legs" actually looks like — leading to hesitation and costly returns.
The Strategic Execution
Built a lightweight WebGL-in-Framer configurator letting shoppers rotate each piece and swap finishes in real time, paired with a stripped-back brand identity that keeps the product — not the interface — the focus.
The Architectural Challenge
Loeven's pieces are made-to-order in multiple finishes, but static product photos couldn't show buyers what "walnut with brass legs" actually looks like — leading to hesitation and costly returns.
The Strategic Execution
Built a lightweight WebGL-in-Framer configurator letting shoppers rotate each piece and swap finishes in real time, paired with a stripped-back brand identity that keeps the product — not the interface — the focus.
DELIVERABLE INVENTORY
✓ Brand Identity
✓ Logo Suite
✓ Framer Build
✓ Design System
✓ Typography System
"Customers now order with confidence. The returns problem basically disappeared." — Founder, Loeven Studio
