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DISCIPLINE
CLIENT
TIMELINE
LOCATION
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
Bounce Rate
On the homepage
Appointment Requests
Via the new booking flow
Google result
For target local search terms
The Architectural Challenge
Clinical, sterile stock-photo sites were making an already-anxious audience — parents of children with breathing difficulties — more anxious, not less.
The Strategic Execution
Designed a single looping "living breath" animation as the emotional core of the homepage, paired with a soft sage-and-cream palette, rounded custom illustrations instead of clinical photography, and copy rewritten to speak to parents, not physicians.
DELIVERABLE INVENTORY
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