A boutique fashion brand's seasonal lookbook reimagined as a scroll-driven digital editorial and storefront.
DISCIPLINE
DISCIPLINE
Editorial & Print
Editorial & Print
CLIENT
CLIENT
Locally 2026
Locally 2026
TIMELINE
TIMELINE
16 Weeks
16 Weeks
LOCATION
LOCATION
Cairo, Egypt
Cairo, Egypt
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+47%
Time on Site
Vs. previous storefront
+29%
Add-to-Cart Rate
From lookbook pages
06
Markets Reached
New international orders in month one
[ VERIFIED BUSINESS & TECHNICAL IMPACT ]
+47%
Time on Site
Vs. previous storefront
+29%
Add-to-Cart Rate
From lookbook pages
06
Markets Reached
New international orders in month one
The Architectural Challenge
Locally's product was strong but the site looked like every other small-batch storefront — grid of product photos, no story, no reason to linger or pay full price.
The Strategic Execution
Built an editorial-first layout borrowing from print lookbooks — full-bleed imagery, pull-quotes, generous margins — with shoppable moments woven directly into the story instead of a separate catalog page.
The Architectural Challenge
Locally's product was strong but the site looked like every other small-batch storefront — grid of product photos, no story, no reason to linger or pay full price.
The Strategic Execution
Built an editorial-first layout borrowing from print lookbooks — full-bleed imagery, pull-quotes, generous margins — with shoppable moments woven directly into the story instead of a separate catalog page.
DELIVERABLE INVENTORY
✓ Brand Identity
✓ Logo Suite
✓ Framer Build
✓ Design System
✓ Typography System
"It finally feels like the brand we imagined, not just a shop." — Founder, Locally
